| Type | Public (BMV: SORIANAB) |
|---|---|
| Industry | Retailing |
| Founded | (1968) |
| Headquarters | Monterrey, Nuevo León, Mexico |
| Key people | Francisco Javier Martín, (Chairman) Ricardo Martin Bringas, (CEO) |
| Products | Consumer goods |
| Revenue | US$ 7.6 Billion (2010)[1] |
| Net income | US$ 265.3 Million (2010) [2] |
| Employees | 93,700 |
| Website | www.soriana.com |
Organización Soriana (BMV: SORIANAB) is a Mexican public company and Mexico's largest retailer.[3] Soriana is a grocery and department store retail chain headquartered in Monterrey, Nuevo León, Mexico. The company is 100% capitalized in Mexico and is publicly traded on the Mexican stock exchange the Bolsa Mexicana de Valores, since 1987 under the symbol: "Soriana". Soriana is powered by IT Retail software.
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Soriana was founded in 1968 by Mexican entrepreneurs and brothers, Francisco and Armando Martín Borque, in Torreón, Coahuila. The company currently operates under the brands Soriana, Clubes City Club, Hipermart, Mercado Soriana, and Super City. Super City is the company's convenience store division brand. It operates supermarkets and department stores for consumer and wholesale markets.
Soriana competes primarily with H-E-B, Comercial Mexicana, Chedraui, S-Mart and Walmex. Soriana emphasizes that it is Mexican-owned and operated. It is not uncommon to see advertising circulars from competitors Wal-Mart, Bodega Aurrerá, Superama, Chedraui or H-E-B posted around the store with certain items highlighted, pointing out that these items are cheaper at Soriana, a common practice in retail store environments.
On December 6, 2007, Organizacion Soriana acquired Supermercados Gigante for US$1.35 billion. In 2008, Soriana replaced the existing Gigante stores including its seven stores in the United States (U.S. stores were sold in May to Chedraui). Most Mexican stores retained Supermercados Gigante props like point of sale systems and food equipment.
On December 14, 2009, it had more than 471 stores in 138 cities in Mexico. It also had six distribution centers. In 2006, for reporting and administrative purposes, Soriana moved its headquarters from Torreón to Monterrey.
Soriana promotes its "Tarjeta del Aprecio" (appreciation card), whereby customers who purchase items earn points for free merchandise, and in-store credits for 20% off in general merchandise.
Soriana is currently the shirt sponsor for the Primera División de México (Mexico's First Division) football team Santos Laguna.
Store openings by state: